Strategy & roadmap
A quarterly marketing plan tied to revenue targets — positioning, channels, budget, and priorities.
Fractional CMO
Senior marketing leadership, embedded in your business — owning strategy and execution, accountable to revenue.
Book a discovery callMost growth-stage hospitality and lifestyle brands don't need another agency or a $250k full-time CMO. They need a senior operator who takes ownership of the whole marketing function and is measured on what it returns.
As your fractional CMO I embed inside the business a few days a month — setting the strategy, directing the channels and the agencies, and bringing AI-powered execution to every touchpoint. One accountable leader, a fraction of the cost.
What an engagement covers
Channel & budget ownership
Paid, organic, email, social, and local — directed and optimized against ROI, not vanity metrics.
Team & agency management
I run your existing marketers and vendors, or build the right bench — so the work actually ships.
AI-powered execution
AI across content, creative, email, and analytics — more output, lower cost, faster cycles.
Reporting & accountability
Clear weekly reporting and a single number we move together: revenue.
Growth-stage restaurants, hospitality groups, and lifestyle brands ready to scale — but not ready (or willing) to carry a full-time CMO.
01
Audit & baseline
Two weeks to map your funnel, channels, data, and the real bottleneck to growth.
02
90-day plan
A prioritized roadmap with targets, owners, and the few moves that matter most.
03
Embed & execute
I run the function — directing the team, shipping the work, managing the spend.
04
Report & iterate
Weekly reporting, monthly strategy, quarterly resets — always against revenue.